If you’re a big Wilson Luna fan, there’s one of two reactions you’ll have to this. Either it will offend you, or you’ll feel sorry for me for not being ‘compatible’ with Luna’s teachings.
I really hope it is the first, for the latter is exactly what you are being conditioned to believe each minute you spend in front of this NLP and sales master.
tl;dr: Avoid like the plague
Upon leaving his 2 day Entrepreneurial Intensive, my predominant emotion was sadness. A deep sadness for all the poor people that had been caught hook, line and sinker and trapped within a crazy, crazy world.
Once I made it home, it felt like my mind was recovering from a 2 day battery of intensive NLP and sales techniques. There is not a doubt in the world that Wilson Luna is a sales genius. An ethical one? I’m not so sure.
It was early on the second day where a few of us started catching on to some of the tricky things he was up to. The biggest clue was seeing how his many minions, dressed in black around the edges of the room, were acting. With their relentless single claps (what the hell is that?), yelling “yes, yes” at every second sentence, spontaneous jumping around in fits of happiness or long embraces in the middle of the talk, it was as if they were under the effect of a spell, or hypnotized. As the weekend wore on, this weird stuff just got more and more intense. It seemed that they were basically falling deeper and deeper into Luna’s trap. It was actually really scary and saddening to watch.
It wasn’t all bad though. The guy definitely has some solid business advice. None of it could be remotely classified as groundbreaking, but many people could take away a few great pointers and concepts provided they are willing to sacrifice a full two days.
The marketing will tell you that the Entrepreneur Intensive is high content with minimal selling. While Wilson is very very good at hiding his sales pitch, in reality the whole thing is just one big pitch with maybe 5% actual content sprinkled through.
I wouldn’t have gone to the event if a few people hadn’t said that the content was worth going for. Free seminars almost always suck. But somehow, he’s even convinced the minions that it is a high content seminar. These minions act as his sales army, much like other semi-cults like Landmark.
Perhaps the biggest value was in his “business teardowns.” This is where people in the audience get up and pitch their business, and Luna tears it down and explains what’s good about it, what sucks, and the direction he would go. There was definitely some gold in here. A common theme among his advice was to become a supplier or distributor of whatever it is that you do. To be in with a chance to get stood up, you parted with $100 for the VIP package, which I regrettably took. Fortunately I did have a chance to speak. However, a miscommunication resulted in being advised to ditch building software and instead do software services.
My biggest takeaway was a mindset shift in the way I see rich people. My usual reaction to a dude in a Ferrari is “fuck you rich prick”. That was turned on its head, which is a good thing in my opinion.
The Not-So Value
The biggest thing being drilled into your brain for 2 days is that you will likely not succeed in business without following Luna’s advice.
Towards the end of day one I’d even started believing this. Absolute fucking insanity.
He seems to build up a kind of “us versus everyone else” mentality, where the people in the room are almost guaranteed to succeed and everyone else not so much. He even likened signing up to his $5k program to betting on roulette with 90% odds…
You’re also being told over and over that it is wise to invest in your business’ future. You’re told (in subtle ways) that not spending money will hold your business back. Conveniently, you get many opportunities to spend $5,000 at the back of the room.
The real question is if the money will give you any actual value. My researched and honest opinion would swing pretty heavily towards a no.
That money basically gives you access to 4 seminars in Australia each year (more if you want to travel to London) and a Facebook group. I spoke to many minions who were adamant the content of each seminar was always new and valuable. When asked what kind of things changed, they really struggled. I’d be willing to bet that there isn’t a whole lot of extra content being delivered – just more NLP trickery to convince them to sign up all of their friends.
I personally know people who have dropped over $10,000 into this guy and don’t have an actual functioning business yet. Ouch.
Should you go?
You honestly may get some value out of this seminar. But there is no way it is worth 2 days of your life, especially a weekend. If you are the type of person susceptible to hypnosis, my suggestion is to stay a long, long way away from this.
And some people have even done research into the guy’s past to see if the things he claims about his business prowess are even legit. It doesn’t seem so. The whole thing could very well be a load of shit.
Check out this new post from Gallina for a great [heartbreaking] list of online reviews from people who lost their last money and more to the Luna.