The Quick And Definitive Guide To Domain Naming

Here we go again. Yet another post on choosing the domain name which will best aid you in your quest for internet domination. It’s pretty hard when you’re a newbie, wading through blog and forum posts with varying and endless amounts of info which may or may not be right.

Well I’ve done them all now – the different top level domains (except .info – not going there), the dashes, the extra letters or words, the numbers on the end or a combination of them. You get to see pretty quickly what works.

So without going on and on, here is the list in order of what you should choose.

  • com
  • org
  • net
  • dashed com
  • dashed org
  • dashed net
  • com with extra letters
  • org with extra letters
  • net with extra letters
  • com with numbers (eg marketing101)
  • org with numbers
  • net with numbers

Bear in mind this is for pure URL keyword stuffing, and if branding is important to you, it’s going to be completely different. In that case I’d suggest you choose something catchy and not even worry about keywords because your URL will likely get pretty ugly. Just go for something catchy and relevant instead. For a combination of branding and keywords, the extra letters option should take preference over the dashes.

This list should also be used to determine whether you even bother going ahead with a site. Here’s the kind of sites you might be working with. I have given approximate search numbers per month but this is only an indication based on average competition for a keyword with these search volumes.

  • Throwaway – One or two posts with some adsense – <1000 Exact searches / month
  • Basic – A bit more content targeting 4+ keywords – >1000 <5000 searches / month
  • Medium – Several pages, several keywords – >5000 searches / month
  • Hard – After this it becomes a blur whether it should be a branded longer term project or hard and fast SEO

At the lower levels, you want to be able to rank asap and forget about the site. This means for a throwaway adsense site, don’t go past the first three domain options. There are epic amounts of keywords which fit the throwaway level for which you can get top level domains with no extra characters, so just move on. Soon, I’ll write about how to find heaps of these very quickly. I digress.

For a basic site, venture into the dashed equivalents as competition will probably be a bit higher and the straight keyword TLD’s will likely be gone.

For the medium level, adding a couple of letters or a word onto the end is a viable option. So for a keyword like eating tuna while performing backflips, you might pick eatingtunawhileperformingbackflipshub.com, or something that similarly indicated that it is a center of information.

I’ve already made this article longer then I wanted. Go and buy some domains.

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Autopost Linkwheels

When you are as lazy as me, there isn’t much better then submitting a few posts and bookmarks and having them automatically reposted in various high ranking places around the internet. Hell, even if you aren’t lazy, it will just help you get more done in less time. Think efficiency.

The limits are almost non-existent. With the awesomeness that is RSS, posts and submissions can feed into other things which feed into more and so on. People would argue that having these massive autoposting wheels is spam, and they might be right. Even if it is spam, the search engines will have a hard time punishing you for it because there are countless blogs and feeds out there run by different people which aggregate their favourite blogs. If google punished all that duplicate content, then they would be punishing potentially good, respectable sites.

Personally, I only autopost across a few places but I have found countless backlinks showing up and even a bit of traffic from different links in the network.

Anyway, lets get to it.

The first big one is posterous. Simply put, posterous is awesome. It’s a fairly standard blog network, except that it allows you to post via email. The awesome factor is that you can set up your blog to point to accounts which you have set up on a ton of other platforms, where your new content is either blogged or bookmarked. Right now, posterous supports:

For Status Updates (with links):

  • Facebook
  • Twitter
  • LinkedIn
  • FriendFeed
  • Jaiku
  • Plurk (also kind of a bookmark)
  • Identica

For Blogs:

  • Blogger
  • WordPress
  • Tumblr
  • Livejournal
  • Shopify
  • Typepad
  • Xanga
  • MoveableType
  • Drupal
  • Any other web blog that uses a popular platform

For Multimedia:

  • Flickr
  • Picasa
  • YouTube
  • Vimeo
  • Viddler
  • Blip.tv
  • Scribd

And a bookmark at Delicious

Whoa, that’s a lot of posts and links from one email. Personally, I link mine to a Tumblr, Blogger, WordPress, Facebook, Delicious, Plurk and Friendfeed. I would use more, but I have submit to the others in different ways.

If you’ve been an internet marketer for more then about 5 minutes you probably know about RSS aggregators. Submit each of the blog accounts which your posterous autoposts to and watch as each aggregator also links to all of your new posts. Hell yeah. Submit all of them to directories and social bookmarking services and they will have a bit more authority as well. For the record I don’t often do manual submissions – I will go over some of the best tools I’ve found in future posts.

Next is TwitterFeed. This one is pretty simple – it takes an RSS feed (or many) and Tweets about them (I can’t believe I just used a capital for the word Tweet…). I would recommend using a few Twitter accounts for different purposes. This is how I do it.

Twitter Account 1 pulls feeds from all my niche websites. Each new posts that goes up on any of them will get Tweeted within an hour. It actually works, and I often see visitors come through my TwitterFeed. If you’re pretty awesome at life, you can pump a Twitter account to a PR of 5, and you can bet that would get new sites indexed pretty quickly.

Twitter Account 2 pulls feeds from my personal blog sites such as the posterous and once like Experience Project. In these posts, I’ll also often drop links to my sites. You might complain that this is just writing extra content, but it’s just writing about yourself. And who doesn’t like writing about themselves? Just a little post about your plans and the current state of your life will do, and it helps you get your head around things too! Mine also pulls my Ezine Articles, HubPages and Amplify (see below) feeds.

Finally, Twitter Account 3 simply pulls feeds from my personal sites, those being one I run with my friend where we talk about random rubbish and this one.

As for bookmarking, I had no idea how much benefit I could see from a single bookmark. Discovering Amplify changed things. With a little button on your toolbar in Firefox, you bookmark little clips of your page and it sends it on to Clipmarks, Facebook and Twitter if you so wish. Amplify links are always the first to show up in Webmaster Tools. Having said that, it definitely doesn’t mean I slack off in other bookmarking efforts. Again, the tools I use here will be covered in a future post.

This is only scraping the edge of what is possible. I have heaps more in the pipeline which I know is going to make it so easy to generate a ton of quality links with minimal effort. I am all about lazy.

Stay tuned for part 2.

Peace.

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