Just finished watching American Hustle (which by the way is a pretty awesome move). Somewhere in the middle, Irving (the main character) says “Everyone is conning themselves”. While he says this from a negative angle, there’s also a positive spin. I kind of see it the same as the old adage “fake it till you make it”.
It just so happens I have a list of things on my whiteboard that I’m conning myself to believe.
Before I started sticking to this, when someone asked me the well overused “what do you do” question, they’d usually get some shitty boring spiel about how I used to be a control systems engineer and now sell SEO software to webmasters, and am trying to come up with a new software product to launch.
These days, the same question receives a response like “I work with businesses to save them time and money by building software to solve problems”. A bit more direct, wouldn’t you say? If they ask to elaborate I’ll go into eliminating paperwork, making things easier & faster, saving money and so on.
Have I actually done these things yet? You could probably say I have with Chimp Rewriter, but that’s not the point. I know for sure that I have the knowledge, capability and drive to make this happen and there is no reason to not start telling people that this is what I do.
Telling people regularly has two effects.
- I’ve actually started to believe it, and I really feel this is what I do. Partly because I’ve built up so many solutions for things in my head already during conversations with business owners. These are solutions to real problems, not hopeful startup ideas.
- Every so often someone will say something along the lines of “Oh really, well where I work has this awful system….” or “Oh really, we have SO much paperwork to do and I HATE IT”
Seems like a win-win.
And it doesn’t even take long to hit this point. I’ve been to 3 networking events since adopting the attitude and had good conversations with probably 12 new people. I’m now in regular emails with 5 of them. All of them people with some seriously cool problems to solve or people who have clients who would benefit from what I can do.
Without even developing any software around any of the problems, I already feel like this now what I do. To tell you the truth, it feels awesome.
In that picture above, you can see two other things on my con list -> that I eat well and work lots…. Given my current achievements in these areas, for the moment I guess we’ll have to work on one thing at a time….
And here’s a picture of the only other thing on my whiteboard.