Lessons from a guy who has built three software products

Last night a group of web marketers met up at a local bar for a catch up. One guy who I had heard a lot about but never met came along. His name is John Logar, and he runs Make Every Day a Pay Day, among other things. My previous assumption was that he ran a local business consultancy and that was his core business. Turns out he has about a hundred other things going on and is absolutely crushing it.

The thing that stood out to me is the fact that he’s built 3 software products using the same idea extraction and pre selling model I am using. Here I am struggling to make $500 in pre sales (my goal) and he’s done over $25k THREE TIMES. Clearly, I’m doing something wrong.

John put me on to this video which talks about the types of questions to ask a potential customer. There’s some pretty good points in here, and it’s a good refresher on what you should and shouldn’t be asking.

Here’s a few of the things I took away from talking to John, who obviously has this shit down pat:

  • Being confident in what you are saying (even if you don’t know the answer) has got to be one of the most important things. Watching John captivate the whole table of people just by talking made this pretty obvious
  • Pulling emotion out of the customer is really important (watch video below for more)
  • If the customer isn’t saying stuff like “oh wow yeah we want something that does that like NOW”, it’s probably not the right product
  • Go after bigger guys. A lot of the companies I’ve been talking to are too small. Everything John does, even in business consulting, is big fish

I’ll follow up later with some of his ideas on where to find people which I hadn’t thought of.

No comments yet.

Leave a Reply

Powered by WordPress. Designed by Woo Themes