Things fall into place when you take focussed action

You’ve probably seen about a thousand posts on “taking action”.

If you’re anything like me you probably has thoughts along the line of “well… duh”, and brushed it off as new agey rubbish. Personally I’ve taken all kinds of action. But, instead of moving in a specific direction towards a specific goal, my actions have been more like a shotgun blast – hoping something hits the target.

Add in a little bit of focus and it’s crazy how quickly things can fall into place.

The whole “foundation” approach to creating a SaaS from scratch provided that direction. After absorbing an insane amount of freely available information on their model, I condensed it into a cheat sheet of what needs to be done to build a SaaS (which will come out in a future post).

Having a clear-cut list like this is unbelievably effective at getting you to take action, and get shit done. And more importantly, get the right stuff done that will take you directly towards the end goal.

The first goal was to actively find business owners who had shitty processes or who could benefit from a software solution.

Through Facebook groups and MeetUp.com, I went to three events in the first week and one the second. These weren’t necessarily networking events, but if you get there early and hang around after, there’s always people willing to have a chat.

Actual Event I've been to

Actual Event I’ve been to

A few key points about networking for SaaS creation:

  1. Go in with an open mind. You never know how much awesome someone will bring to your life, even if they look silly
  2. Remember their name and get them to talk about themselves. Don’t lead with your own sales pitch. If you do, people will tell stories about you later as “that annoying dude”
  3. Inevitably, they’ll eventually ask what you do. My normal response is along the lines of “build software to help businesses to cut their paperwork or fix their crappy manual processes”. Technically I haven’t actually done this yet, but I’ve convinced myself this is what I do
  4. Depending on their response, you can casually probe them about their own business and see if “there is anything that seems to take you forever to do or that you hate doing”

And a bonus point is don’t dress like a dag. Not caring what other people think about you isn’t a bad thing, but why give them the opportunity to judge you poorly before they’ve even met you.

In two weeks, the results are 5 great contacts who either have something they want resolved, have a client who wants something resolved or have identified problems in industries they work in. On top of that are loads of people I’ve met who will be at future events, and active business owners, and who now know someone who builds software for businesses (the point here being they will refer people, and already have).

This is by doing nothing more than the four points above.

On top of this, in week two I had a coffee or burger date with two people I’d met at an event on week one. Both guys who are super keen to have some kind of software tool built in their industry.

Moral of the story: Things just call into place when you take focussed action.

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