Sending Google Alerts to a non-Gmail address

I’ve just done a bit of a search for this, but no one seems to have a real answer. So, I went with the most obvious option of using auto forwards. It would make sense for Google to allow you to just select a different confirmed address, but there’s a lot of things they do that don’t make sense.

If you don’t know about Google Alerts already, they are one of the best things you should be using if you are an internet marketer. There’s a few reasons:

  1. You can find what anyone on the internet is saying about you. For example, every time someone on the web posts about “SpinChimp”, I find out.
  2. You can get super easy backlinks. If you get forum or blog alerts, you can post in a relevant discussion about your product or website.
  3. You can follow your competition. Set up alerts for your competitors names or url and see where they are getting links from. It is also good just to see what people are saying about them.

If you don’t want these alerts going to your gmail, it’s pretty easy to sort out. Just use gmail auto-forward. To get started, click the little gear  gear in the top right hand corner of Gmail and select Mail Settings. Go to Filters and hit Create Filter.


Type “” into the from address, then hit next step.


Select the address you want to forward to from the drop down. If you haven’t already got any set up, click ‘manage your forwarding addresses’ and go through that process. Tick the box next to forward, skip the inbox and mark as read. Unless you’d rather not store it in this account, tick Delete.

Too easy 🙂

4 Responses to Sending Google Alerts to a non-Gmail address

  1. Lauryn Doll October 26, 2011 at 12:47 pm #

    Will try this. Hope it works , thank you!

  2. MPGold November 26, 2011 at 4:53 pm #

    An easier way to handle it is to just sign off of your gmail account, create the alert (the email space will be left blank for you to fill in), then sign back in to your gmail account.

  3. Jimmy November 27, 2011 at 3:50 am #

    Nice, thanks. I’ll give it a go, but I don’t imagine you will be able to control all your alerts from one spot without being logged in

  4. Loren September 15, 2015 at 2:04 am #

    MPGold, thanks for your comment! That is exactly what I wanted to do. I previously thought Google required me to use my Gmail email address and then create a filter to forward to my work address. Your method is much better!

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